Webmedia 2.0|2017-10-30|Published in IT

More up to date than ever

Even after years of the introduction and explosive expansion of the Internet giant "Google" and its services, the business model "exchange convenience for privacy" continues to work wonderfully. You are really "tempted" to click quickly through the Google dialog boxes without having a closer look at the available options... In short: Google wants to collect as much - as it is often called - anonymous user data as possible in order to evaluate them and make the services and products more user-friendly. In principle, there is no objection to this, because every company ultimately benefits from measurable and evaluable data. Even "only" through verbal feedback from customers.

The limit is reached when the setting options for protecting your data are "discreetly hidden" so that you can find them and adapt them to your own taste, but only if you take a closer look. Once you've found these settings - which can or must be configured separate from browser to browser - you have to be able to understand the effects of the pre-defined or self-defined settings, which is not always easy. In order not to get off the subject, the following link of the BSI (Bundesamt für Sicherheit in der Informationstechnik) should be mentioned at this point, which provides some tips on how to make your browser (more) secure:
» www.bsi-fuer-buerger.de
 

It's YOUR decision

Among the most popular Google services are of course the search engine of the same name but also the smartphone operating system "Android", the smartphone "Pixel", YouTube, Chromecast, Gmail, Chrome, Google+, GoogleMaps, Earth, Picasa, Translate and an unbelievable number of other products in various segments come from (or were taken over by) Google. A huge "playground", where an incredible amount of user data can be collected, processed, evaluated and "used". There is nothing to argue against this - especially in the case of free offers. Because it should be clear to everyone that companies like Google & Co. want something in return for the cost-intensive development, maintenance and improvement. And this is your personal information. However, as a user of the services you have the possibility to determine who receives which data and what happens to them... Assuming that Internet companies adhere to their own agreements, it is generally up to you to look at them in detail and then decide whether you would prefer to accept them or not to use the service or product to protect your data. Just... who always does this in detail and makes the decision afterwards? With the large number of (online) offers, the decision has often already been made before the offer is used and the data protection and user agreements are zapped through during the registration or registration process with "continue" until you can finally use the app, software or services.
 

A big step in the right direction

In order to create more transparency in this area, Google has created the page "My Activities". Here you can see which data is collected by Google and what the company already "knows" about you. You will also find settings for Google search, advertising, YouTube, Google+, and much more. The following links will take you directly to the appropriate places.
 

Find out what Google knows about you
Google MyActivity
MyActivity
» https://myactivity.google.com/myactivity
» shows a list of all searches you have made on Google
Google Gerätezugriff
Gerätezugriff
» https://myaccount.google.com/device-activity
» shows on which devices you have used Google
GoogleAds
GoogleAds
» https://adssettings.google.com/authenticated
» make settings for advertising and advertisements
Google AppControl
AppControl
» https://myaccount.google.com/permissions
» shows which apps have access to your data
Google Takeout
Google Takeout
» https://takeout.google.com/settings/takeout
» export any data Google has collected from you
Google Now
Google Now
» https://myactivity.google.com/myactivity?restrict=vaa
» Overview of all voice recordings and settings for Google Voice Search
Google+
Google+
» https://plus.google.com
» if you have a Google+ profile, here you can control who can see which content

 

What does Google know about you or your company?
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