Search engine optimization is what makes your website "findable" on the World Wide Web. With billions of websites on the net, the search engine is the first point of contact for your potential customers. Therefore, it is extremely important not only to make your internet presence visually beautiful and technically functional, but also to ensure correct "indexing" (inclusion) in the most frequently used search engines such as Google, Bing, Yahoo, etc.
What is SEO & SEM? (Explanation of terms)
The abbreviation "SEO" stands for the term "Search Engine Optimization". SEO thus describes the possibilities of displaying your website or your online shop at the top of the search results.
The abbreviation "SEM" (Search Engine Marketing) stands as an umbrella term for "SEO". Search engine marketing - or often also "search engine advertising" - advertises an Internet presence through appropriate measures and campaigns.
What is really important?
The search engine giant "Google" alone places indexed websites in search results based on 204 factors with different weightings. Some are essential and fundamentally important. Others depend on your industry and your goals. In order to be able to answer the question from the headline seriously, a preliminary consultation is indispensable. We’d never offer "package deals" such as those often found on the Internet.
Increase number of visitors (On-page & Off-page optimization)
Perfect programming, correct integration of media and the right declaration of the various contents such as headlines, texts and graphics are among the basic requirements for good search results. These "on-page" elements are analyzed and, if necessary, optimized by us so that your website can then be "read like a book" and indexed sensibly structured by the search engines.
Besides there are also numerous possibilities to place the homepage "off-page" better in the search engines. Through measures such as social networking or running a blog or news section on your website, you make yourself and/or your company better known and increase the number of visitors, which ultimately leads to increased sales. Fee-based offers such as "Google AdWords" or "Facebook ads" are also an attractive way to reach more potential customers thanks to their good scalability and evaluation options.
SEO is not an one-time thing!
However, those who think that a one-off advertising measure will receive a corresponding response are all too often mistaken. In the past, several of our clients had commissioned "SEO agencies" to improve their ranking in the search engines and the market in general and often received measurably better results only in the short term or not at all.
At Webmedia 2.0, we generally recommend medium to long-term campaigns which are created on a monthly manageable budget. The motto is: it is better to invest less per month and thus benefit over a longer period of time. This creates a sustainable and not to be underestimated recognition value and also guarantees measurability and scalability. For example, if it becomes apparent during this period that one platform generates considerably more interested parties than another, the parameters can be adjusted during the current process in order to redistribute the advertising budget if necessary and use it in a more targeted manner.
No empty promises
Many make promises... Find out through real customer opinions that Webmedia 2.0 - the advertising agency from Karlsruhe is one of those providers who also hold them.
Feel free to ask
If we have aroused your interest or if you have already thought about having your Internet presence checked for "search engine compatibility", please feel free to contact us. We would be pleased to provide you with our wealth of experience and full commitment without obligation.